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Google Ads is amongst the most popular and popular paid advertising platforms inside a digital marketing strategy today. It is a proven method which includes benefitted many organisations by means of;

Reaching more and more people faster.

Increasing brand awareness.

Remarketing to previous visitors.

Track and monitor performance effectively and accurately.

Creating greater visibility on your brand and business.

There is a lot of potentials out there for businesses, particularly for local businesses, because with time, people near me’ searches have raised drastically (with the advent of smart cellular devices), creating more opportunities for local businesses.

With the aid of a Digital Marketing Agency that is certainly specialized in google ads or elsewhere, what can a local business do to be able to tap into the vast opportunities provided by Google Ads to produce more leads, traffic, and conversions?

Here are some tips:

Ad extensions – Ad extensions are extra components of information that are added to your advertisement giving more info about your organization to users. Ad extensions can include such information as contact numbers, reviews, additional links aimed at your web, etc. Your ad extensions ought to be selected as outlined by your specific goals for creating the ad, along with your partner Google Ads Agency will help you with this. For example, in order to direct lots more people to your physical store, you could have location extensions, call-out extensions, etc.

Local service ads – This is a somewhat new ad format on Google Ads, which is specially designed for local firms that offer a specific service. These ads have excellent performance because they’re very tightly related to the search. An added advantage of local service ads is because give the business more prominence on Google Maps and are displayed on ‘near me’ searches.

Google product listings – Let your visitors and other shoppers know what products you’ve in stock with Google product listings.

Customer reviews – Using your customer reviews on your website is a great way of increasing sales, provided they are placed well and are positive reviews. How do you know which reviews may have a positive reaction to your customers? You can test which reviews lure clicks by testing them as ad copy. The best-performing ones needs to be displayed on the website.

Testing keywords – Run ads with various keywords to determine which ones will convert well. The best-performing keywords will then be used to your SEO purposes.

Use local terms for keywords – Using local terms for keywords as well as the copy can be very appealing to shoppers and make a sense of pride in your local community. In addition, using local landmarks and locations could be beneficial to you at the same time.

Google’s My Business page – This feature is provided for free for business users and makes it easy for people to find information about your organization. This normally include telephone numbers, addresses, product types, opening hours, etc, too as customer reviews.

Negative keywords – Negative keywords can drain your allowance, and not really ensure you get any leads. Having a set of negative keywords is a good method of avoiding unwanted traffic that is irrelevant for a business, and will not enable you to get any sales.

Optimised landing pages – More often than not, an ad will lead a person to a business website’s Home page and beyond this concept the user is anticipated to navigate your website on their own in order to find the products these are interested in. Most users get fed up after a few years and abandon their intent to acquire anything. The solution because of this is to have dedicated landing pages for your ad campaigns so that the person is directed to the products or information they are interested in.

Remarketing ads – Remarketing to people people who have already visited your web site previously is a superb way of increasing conversions since these are people who had or still need the interest to get your products.