Activity

Decide On Your Offers: While you probably have generic pay per click marketing campaigns running year round to keep leads being released, now’s a great time to acquire specific. And, itrrrs this that we mean by determine your offers.

Put your best products and services forward. Bundle them, discount them, or use them as enticement offers – however you have used them, NOW is the time to get what your offers will probably be in order.

This is vital because . . .

Choose Effective Keywords: As you already know, so as to promote specific products with pay-per-click marketing, you need to choose specific keywords. Now’s little time to be general. Again, your year-round campaigns may be geared to keep traffic and leads flowing into your site.

But, as most retailers result in the bulk of their sales in the holiday season, you now want sales – not leads that you could convert later (although that’s nice too).

So you have to know what you’re going being offering in order to find the most effective keywords of these offers.

Decide on a Budget: Ahhh, the “B” word – it’s something every web marketer has being cognizant of. In order to use your financial budget most effectively – regardless how large or small it might be – choose your products or services offerings, so because of this, keyword phrases well.

Run Split Tests: Piggybacking around the last point, maybe you might even want to start running some small, split-test campaigns now to determine which PPC offers are paying down. That way, when consumers turn their care about online shopping, you will end up well prepared to operate your most cost-effective, high ROI return campaigns.

Study Results: Pay per click marketing is most beneficial when you test, test, test and study, study, study the results of those tests.

In order to get even more prepared next season, decide now what info you desire to glean out of this year’s PPC campaigns.

Good luck with your pay per click marketing marketing efforts – and, never to rush the time of year, but . . . happy holidays!