Activity

What is bounce rate is the proportion of visitors who left your web site/webpage from your entry point without having done any activity. Activity would mean clicks made & pages visited. High bounce rate shows that the content presented or the way it had been presented has not been relevant towards the entrance options.

Visitors landing in your entry page are considered to bounce whenever they:

Close of the question or an open tab

Types a new URL

Leave the site by clicking the BACK button

Click one of the links on the page that can them to another site.

Or the Session timeouts (generally taken as 30 mins)

Why everyone is looking for ways to lower Bounce Rate?

The answer is simple – The lower the bounce rate, higher the potential of visitor browsing your internet site pages and converting.

Google.com analytics specialist Avinash Kaushik has stated:

“It is actually hard to get a bounce rate under 20%, anything over 35% is cause for concern, and 50% (above) is worrying.”

Now, the greater question is – How to control the Bounce Rate?

Content – The content available in your website is the major factor for bounce rate. If the content is strongly related the visitors expectations the probability is that they is not going to bounce from your internet site without visiting other chapters of website. For E.g. if your web site is about IT Conferences and on landing page you might be talking about general stuff and not educating the visitors about the benefits of attending your conferences, then readers are more likely to leave your website due to not enough desired information.

Website Load Time – Try to reduce the website load time – It’s really hard to find patient visitors. Instead of using heavy animations about the complete page that takes lot of time to load, use animation only in the banner area and offer text content in remaining section of the page. This will make user read this article and in the mean time your animation will also load.

Flow – Provide any visitors with proper entry points to find their way. Do proper linking for the internal pages that guide them to their parts of interest. Most of the visitors bounce because they were not able to navigate to relevant pages. Make your navigation flow simple to use by categorizing and sub-categorizing.

Above the fold – All your important information has to be placed ‘above the fold’. This includes your ‘call to action buttons’. ‘Above the fold’ is that section of the website that you simply see without a scroll. Research states that 60% – 80% of visitors is not going to scroll your internet site ‘down the fold’, hence the best opportunity is lying ‘above the fold’.

Popups – No one likes Popups, especially when then appear just as one unwanted guest. They are the biggest distraction, each time a visitor is looking to get some information. Even the feedback popup, sometimes annoys the visitors and they also bounce.

The previously referred to points will surely help you reduce your internet site bounce rate

We at AfterTheNet – The Web Strategy Company follow the previously discussed keyword strategy to supplement our clients with the most basic to the most advanced processes for any goal they decide to reach with their website. Our step wise approach gives them the complete visibility of their website – which they are lacking very often, in deficiency of a trustworthy resource.